“Don’t give up on what you want most in swap what you want now” -Karen Salmansohn

“I want the world. I want the whole world. I want to lock it all up in my pocket. It’s my bar of chocolate. Give it to me now”.  -Veruca Salt, Charlie and the Cholocate Factory

“Seek instant gratification- or the elusive promise of it- and you will find a crowd ahead of you” -Jeff Bezos

In today’s world, instant gratification is commonplace. We have TV on demand, online shopping, and food delivery. Everything is at our fingerprints. We do not even have to leave our homes to survive anymore. It is becoming quite easy to get what you want rather quickly.

Ultimately, this way of living creates an awful cycle. We want it all now!  We want to lose the weight now.  We want to have more energy now, We want to make loads of money now.  Immediate gratification is at its highest now.   It makes us believe that all trends are for us and we need to be a part of it.  It makes us jump on every new trend out there even if it doesn’t solve our real issues/ problems.  We have such high expectations that these marketing messages are the silver bullet for health and go crazy over them.  We become excited at first, but then sometimes become frustrated, disappointed, or stressed if we do not get what we want right away.

However, fitness, behavior change, and weight loss does not work like that. There is no quick fix- no magic bullet. Many companies and products will promise you that. But, that is not how our bodies work. Quick changes are not sustainable. People lose weight only to fall back into their old habits and return to their former bodies. The human body changes slowly. Long term change conditions your body and mind to make healthy decisions and choices. It allows your mind to get used to the new lifestyle you are creating. Do yourself a favor. Commit to a long term lifestyle change and you won’t turn back. As Always, Eat, Move, And Improve! 

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